You started your business for freedom.
Instead, you built your own prison.
We work with owners to build a business that's healthy enough to give them their life back and valuable enough to fund whatever comes next.
You're Growing. You're Winning. You're Exhausted.
You missed another soccer game. Your spouse is frustrated. You can't remember the last time you took a real day off.
The business is thriving. You're barely surviving.
Welcome to the Owner's Trap.
It's not that you're not working hard enough. Your business is built to depend on you. Systems live in your head. Decisions pile up on your desk. You're reacting to everything that comes up, putting out fires all day, every day.
It doesn’t have to be this way….
You just happen to be in a dysfunctional relationship with your business.
The good news? That can be repaired.
We use sellability as a measure of health — for your business and your relationship with it.
Here's why: a sellable business is a healthy business. It's profitable, it's sustainable, and it supports the life you actually want to live today — while building real ROI for whatever comes after.
That's not a distant goal. That's the standard we work toward from day one.
A business that works for you. Not one that runs you.
Even if selling isn’t on your radar…
Every owner will exit their business at some point.
The question is will you do it on your terms or someone else's?
Most owners think that if they're profitable, they're set. That the business is valuable and ready to sell when they want. Profitability doesn't equal sellability.
A profitable business isn't always sellable.
A sellable business is always profitable.
The same things that make your business sellable are the same things that give you freedom today. When you build for value, you get freedom as a byproduct.
Meet Lissa Daub
Founder
With a family background in entrepreneurship and the acquisition of her first business at 22, Lissa has lived on both sides of the equation. She's experienced the chaos of running a business without systems, and she's sat at the strategic planning table in corporate, seeing exactly what separates businesses that scale from those that don't. She knows what it feels like to be the one putting out fires. She also knows what it looks like when you're not.
Certified in Human Resources (CPHR), Exit Planning (CEPA), and Value Building, Lissa helps business owners build companies that are both profitable and sellable. Lissa has built Mak & Co. to help entrepreneurs build companies that are both profitable and sellable while finding the freedom they were looking for when they started their business.
Her approach combines practical business strategy with a deep understanding of human behavior. She doesn't just fix businesses—she helps owners reclaim control so they can lead with clarity instead of constantly putting out fires.
Choose Your Path
Quick Wins
You need clarity and momentum fast. These are focused, high-impact options that give you practical tools and real answers without a big commitment.
Build to Last
You're done firefighting and ready to build something intentional. This is where the real work happens: strategy, structure, and accountability to get your business working for you.
Exit Focused
You're 3-5 years out and serious about maximizing value before you go. Let's make sure you're building toward a number that actually funds what comes next.
Everyone tells you to work on your business. We tell you how.
You've been told to work ON your business, not just IN it. But what does that actually mean? And where do you start?
Start with a benchmark. Our sellability assessment shows you exactly where your business stands—what's working, what's not, and where to focus for the greatest ROI.
From there, we help you build a sellable business. One that gives you freedom today and real value tomorrow. Whether you're selling in 3 years or 23 years, a sellable business is a healthy business.
Our approach is built on three core values:
Lean In to your strengths. We don't hand you someone else's playbook. We help you build a business around how you actually lead.
Be Curious. Challenge assumptions. Stay open to what's possible instead of staying stuck in "this is how we've always done it."
Do Better. Continuous improvement without burning out. Progress over perfection.
You know your business best. We provide the frameworks and help you see what you can't see when you're stuck in the day-to-day.
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Not sure where to start… Let’s Chat
Ready to escape the Owner’s Trap?
Take our free sellability assessment.